The new baby bubble is a gorgeous thing, but there’s no denying the lack of sleep can leave you feeling – and looking – a little wiped out.
But, don’t panic, because the best beauty buys for new mums will ensure you look refreshed, wide-eyed and ready for any occasion, from a Zoom call to coffee with friends.
Multitasking miracle balms are always an excellent idea to soothe dry lips and skin, while versatile one-stick wonders for cheeks, lips and eyes will come in super-handy.
Cover up signs of snooze-deprived eyes with a clever hydrating concealer, and bring your complexion back to life with a radiance-boosting foundation.
No sleep? No problem… from dewy highlighters to backlit primers, we’ve rounded up the best beauty buys for new mums so you’re always good to glow…
Best beauty buys for new mums
1. Bare Minerals Complexion Rescue™ Tinted Hydrating Gel Cream SPF 30
It’s no secret that new mums usually suffer with a lack of sleep, which can show on tired, dull skin.
Give your skin a rejuvenated, dewy glow with this tinted moisturiser, which offers buildable coverage for a natural, sheer finish. Not only does it offer flawless coverage, it will also leave your skin with stay-all-day hydration.
Price: £24.65, John Lewis – buy here now
2. Trinny London BFF Eye Serum Concealer
Lighten and brighten those tired, sleep-deprived eyes with this little youth-pop in a pot.
The serum-based concealer depuffs and reduces red and blue tones under the eyes and can calm visible signs of stress. Hyaluronic acid delivers a shot of hydration, while vitamin C brightens dull skin. This is clever, second-skin coverage without any pesky creasing. Running on three hours’ sleep? Nobody will ever know with this miracle-worker.
Price: £26, Trinny London – buy here now
3. Becca Backlight Priming Perfector
Create lit-from-within skin with this gleaming primer that will ensure a dewy complexion.
The soft-focus blurring formula adds a sheer under layer to your beauty routine for a luminous glow that will hide any signs of tired, lacklustre skin.
It’s the perfect base for your foundation, and will ensure you look gorgeous for your next Zoom party.
Price: £28, Look Fantastic – buy here now
4. Iconic London Illuminator
There’s nothing like a good highlighter to give you that glow back, and this celebrity favourite (fans include Nicole Scherzinger and Kim Kardashian ) is a top pick.
The illuminator will create a dream gleam on your cheekbones, but can also be added to your moisturiser or primer for bespoke sheen.
It’s blendable, non-glittery and gorgeously dewy. So what are you waiting for? Get glowing.
Price: £30, Cult Beauty – buy here now
5. Delilah Intense Day to Night Volumising Mascara
Baby kept you up all night? Give sleepy eyes an instant wide-awake look with this eye-brightening, lash-lengthening mascara.
Formulated with a blend of waxes, it offers a soft yet effective result that can be layered for extra glamour depending on the occasion. It offers a no-clump plump for lashes, and Jojoba extract also helps to nourish and strengthen at the same time. Flutter your way to a bright and breezy look.
Price: £24, Look Fantastic – buy here now
6. Charlotte Tilbury Beach Stick
When you’re a busy on-the-go mum, multitasking products are a must for quick and easy application. This stick can be used to add a pop of colour to your cheek, lips or eyelids in just a few sweeps.
The Moon Beach hue is a gorgeous rose-gold, peachy shade that offers a dewy bronzed glow, while Las Salinas is a candy-pink shade that will breathe energy into lifeless skin.
Price: £30, Charlotte Tilbury – buy here now
7. Cowshed Mother Stretch Mark Balm
A lovely product for new (and expecting) mums, this stretch mark balm is specifically designed to target those pesky marks with natural oils that encourage elasticity.
Sea buckthorn oil, coconut oil, shea butter, and vitamin E all combine to protect skin and help reduce stretch marks on your post-baby bump and any other area that changed due to pregnancy.
Price: £22, Amazon – buy here now
8. Bloom and Blossom Wonder Worker Multitasking Balm
This little multitasking marvel will be your go-to for soothing dry skin, and can be used all over your body for boost.
Whether it’s hands, lips or even to use on your baby after a nappy change, the rich castor seed oil acts as a natural emollient and the anti-inflammatory properties soothe delicate skin.
Olive fruit oil locks in moisture, and shea butter is packed with vitamins A and E for a smooth, supple finish. A lovely all-rounder.
Price: £12, Look Fantastic – buy here now
9. Neal’s Yard Mother’s Bath Oil
The perfect relaxing antidote to a long or stressful day, this bath oil is an uplifting yet calming blend of ylang ylang and organic bergamot.
Not only does it nourish your skin, it also nurtures a sense of wellbeing and helps to boost your mood.
One new mum wrote: “THE best present I was given after I gave birth. It really helped me to heal and recuperate! I looked forward to a 20 minute soak every evening with a few splashes of these lovely luxurious oils.”