Beauty fans, it’s time to get excited. Benefit Cosmetics has added a new magnetic mascara to its beloved collection of products and it’s just the thing to save our lockdown look.
The Covid-19 pandemic has had a huge impact on our appearances. With masks covering the bottom half of our faces, the attention has been directed to the eyes. So Benefit’s new mascara will no doubt be welcome to makeup lovers wanting to perk up their look during these uncertain times.
The new They’re Real! Magnet Mascara follows in the footsteps of Benefit’s best-selling BADgal BANG! and They’re Real! mascaras.
- Benefit They’re Real! Magnet Mascara , £24, Look Fantastic – buy it here
Designed to provide ‘extreme’ length, it boasts a formula that’s enriched with magnetic minerals. This is coupled with an extender brush that has a magnetically-charged core, which works to pull the formula up and out beyond the tips of your lashes.
The custom-designed zigzag bristles are positioned to capture every lash at the roots, helping to create a beautifully fanned-out look.
Julie Bell, former Benefit executive vice president of global marketing, said “the magnetic core in the brush attracts the formula, pulling lashes up and out to extreme lengths during application.” Sounds pretty amazing to us.
On social media, beauty fans have been going absolutely wild about Benefit’s new arrival after the brand posted an image of the product on Instagram.
One excited shopper said: Need, want, ordered” with a laughing emoji face.
While someone else commented: “Soooooo excited.”
And another fan added: “I love a lengthening mascara so this looks perfect.”
Benefit’s They’re Real! Magnet Mascara is available now from a number of online beauty retailers – including Look Fantastic – for £24.50. Meaning you can add it to your makeup bag without needing to leave the house.
Be quick, though, as it’s bound to sell out fast.